Across a 20+ year career, Karin has had significant success in brand, communications and marketing strategy, integrated campaign management, and marketing evaluation and effectiveness.[\lead]
Having worked in large corporate organisations and medium sized businesses across multiple industries, as well as within the not-for-profit sector, Karin has a diverse career that has spanned Munich, Paris, and Hartford, Connecticut. She is experienced across all customer segments (consumer, SMB, enterprise, and government) as well as international markets (mature and emerging) involving tangible products and intangible services.
In this time, Karin has worked with some of Australia’s largest organisations, including Telstra, APN News & Media and RSL Care.
In 2010, Karin was the strategic planner on the team which won the BigPond Long Term Effectiveness Gold Effie Award for Fixed Broadband late adopters communications strategy by discovering and driving customer insight.
She has also been a guest lecturer of the Business Faculty of the Queensland University of Technology, Brisbane, QLD; A Leadership Associate with Carrier Corporation, USA – The Program involves the annual recruitment of 10 MBA graduates on a worldwide basis from leading international business schools; a Rotary Foundation Ambassadorial Scholar – A primary objective of the scholarship was to further world understanding and peace by increasing awareness of and respect for cultural differences.