Fame and Partners


Fame and Partners is a vertically integrated eCommerce business that sells customised formal dresses to teenage girls. The company uses a proprietary algorithm to track the latest trends in event wear and leverage a real-time supply chain to offer customisations to these on-trend garments. Fame and Partners fashion forecasting trend-tracking algorithm allows Fame and Partners to analyse real-time data feeds and incorporate this into their range development to ensure designs are always ahead of the curve. Other data-driven features include a ‘star-profiling’ algorithm that connects users to dresses suited to them and a ‘twin alert’ feature that prevents two girls at the same event from being able to purchase the same dress.

CEA invested in Fame and Partners in July 2014 along with several angel investors. Fame and Partners is disrupting the $6 billion a year prom dress market and has already attracted a passionate following of repeat customers from around the world. CEA’s investment, fashion industry expertise and connections in the tech and startup industries will enable Fame and Partners to expand into the US and in other global markets.

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