Audience Republic helps event organisers amplify their ticket sales. Organisers use the online platform to setup campaigns, which drive increased ticket sales to their ticketing provider (such as Ticketmaster, Ticketek or Eventbrite). The campaigns leverage social media and rewards – such as access to exclusive tickets, discounts and prizes – to incentivise people to invite their friends to purchase tickets.
The more friends a user refers that buy tickets, and the more social follows they complete, the more points the user gets and the better chance they have to get rewarded. Through the process, event organisers collect data, including their music tastes, so they can learn more about the people who buy tickets to their event. Platforms supported include Facebook and Facebook Messenger, Instagram, Snapchat, WhatsApp, Spotify and SoundCloud.