TrademarkVision is an award-winning image recognition technology company that improves trademark searching and brand monitoring using a simple online image-based search tool. Founded by Sandra Mau in 2013, TrademarkVision’s visual trademark search tool is the world’s first image recognition solution for trademark and brand professionals. It is used worldwide to identify visually similar trademarks, and helps streamline the process of searching, monitoring and protecting registered trademarks.
CEA invested in TrademarkVision in March 2014 along with Scale Angels and Sydney Seed Fund. CEA saw that TrademarkVision was developing a simple, intuitive way of automating an otherwise time-consuming, manual process, and that its solution would be valued by trademark and brand professionals globally. CEA’s investment will enable TrademarkVision to grow its Australian image search tech innovation, and will also allow the company to recruit development staff to enhance product features, and begin to build a marketing and sales team.