Lána is a peer-to-peer online marketplace for clothing rentals – the shared economy for the fashion industry. On average, women in the developed world have at least 10 items in their wardrobe that will never be worn again. Lána will extend the lifetime of our clothes, help us move away from fast fashion, and create a sustainable system of clothing consumption.

The process is simple: upload photos of your garment to Lána with a description and price. Borrowers can then browse and request to book with a short message. Lenders can then jump on the website, approve the booking, and set up a delivery time.

It’s a face-to-face exchange, and your borrower wears the item and returns it to you.