Lána is a platform that offers curated maternity fashion for purchase or rent – a shared economy for mothers. We provide access to quality, stylish and affordable maternity-wear.

Our in-house label, Lána the Label, produces Australian-made, premium maternity fashion. This has two benefits; it lowers the cost of acquiring inventory for the platform, and we are able to take design requests from our customers, turning them around quickly and efficiently.

When a woman purchases a garment from Lána, we commit to buying it back at the end of her pregnancy for a discounted price. This creates a closed loop system, which keeps clothing out of the landfill and enables Lána to sell the same item of clothing several times over. Good for the wallet, great for the planet.