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Create Queensland Day presents Understanding your Audience

March 29, 2017 @ 12:00 pm - 5:00 pm

| Free

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Mar 29 YouTube (2)

Create Queensland Day ‘Understanding Your Audience’ is an exclusive workshop brought to you by the Queensland Government and YouTube, targeting creators with a minimum of 10K subscribers.

Understanding Your Audience is presented by Totem Advisory & Studio (Totem) – the first company invited by YouTube in Asia Pacific to start a content focused talent network.

Totem manages all processes from influencer identification, to talent management, content ideation, production and distribution.

This event will feature an insightful and interactive workshop to take your YouTube channel to the next level, using your current stats and Totem’s expertise.


Make sure to secure your seat as this is a one-off opportunity to access deep domain expertise by Totem, whose clients include influential brands such as:
  • SketchShe (860k+ subscribers)
  • Jamie & Nikki (1m+ subscribers)
  • Nicko’s Kitchen (1.1m+ subscribers)
  • RackaRacka (3.6m+ subscribers)
  • Wengie (6.2m+ subscribers)
  • & many more!
This is a unique opportunity to have customised insights into growing your channel which would not typically be available to individual creators with channels below 500K subscribers.


12:00 – 12:45pm      Registration/Lunch

12:45- 1:00pm         Introduction

1:00 – 2:30pm         Workshop Part 1 –  Focus on driving measurable results for your YouTube Channel

2:30 – 3:00pm        Afternoon Tea

3:00 – 4:20pm        Workshop Part 2 – Understanding your audience – Panel discussion featuring leading Australian YouTubers industry experts, brands and strategies.

4:20 – 4:30pm        Closing

4:30 – 5:00pm        Networking coffee & tea/nibbles


Workshop Facilitators

SteveSteve Crombie | CEO of Totem

Steve is a storyteller, strategist and CEO of Totem – the leading Social Video Advisory and Studio in APAC. He specialises in combining strategic innovation, social media and video to drive real business outcomes for leading brands, publishers and creators. Since founding Totem, he has developed high-impact strategies for clients like Trade and Investment Queensland, BBCW, Telstra, Sony Music, SkyTV, Seven West Media, Village Roadshow and University of Sydney. Formerly a professional adventurer, Steve traversed half a million kilometres by land and sea which resulted in sold out books for Pan MacMillan and award winning shows for Lonely Planet, Discovery Channel and the BBC (sold to over 50 countries).


AmeliaAmelia Darmawan | Senior Strategist at Totem

Amelia specialises in establishing cohesive and meaningful messaging for brands across digital media platforms through video. Amelia has lead social video strategies for clients such as BBCW, Telstra and Village Roadshow to name a few.
Additionally, Amelia has co-facilitated the design of the Totem audit product, a comprehensive deep dive into a brand’s existing social video presence, to uncover future opportunities for brands throughout APAC. This spans a broad range of sectors giving her and Totem unparalleled insight into the level of disruption social platforms are presenting to traditional marketing and storytelling across industries.


On behalf of the YouTube team & the Queensland Government

This is a partnership between YouTube, Queensland Government, QUT, Griffith University, QUT Creative Enterprise Australia, TIQ and Screen Queensland. This event is part of Create Queensland, an Advance Queensland partnership.


March 29, 2017
12:00 pm - 5:00 pm
Event Categories:


QUT Creative Enterprise Australia
07 3337 7801


Startup Precinct
Level 2, 315 Brunswick Street, Fortitude Valley
Brisbane, QLD 4006 Australia
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