12:00 – 12:45pm Registration/Lunch
12:45- 1:00pm Introduction
1:00 – 2:30pm Workshop Part 1 – Focus on driving measurable results for your YouTube Channel
2:30 – 3:00pm Afternoon Tea
3:00 – 4:20pm Workshop Part 2 – Understanding your audience – Panel discussion featuring leading Australian YouTubers industry experts, brands and strategies.
4:20 – 4:30pm Closing
4:30 – 5:00pm Networking coffee & tea/nibbles
Steve Crombie | CEO of Totem
Steve is a storyteller, strategist and CEO of Totem – the leading Social Video Advisory and Studio in APAC. He specialises in combining strategic innovation, social media and video to drive real business outcomes for leading brands, publishers and creators. Since founding Totem, he has developed high-impact strategies for clients like Trade and Investment Queensland, BBCW, Telstra, Sony Music, SkyTV, Seven West Media, Village Roadshow and University of Sydney. Formerly a professional adventurer, Steve traversed half a million kilometres by land and sea which resulted in sold out books for Pan MacMillan and award winning shows for Lonely Planet, Discovery Channel and the BBC (sold to over 50 countries).
Amelia Darmawan | Senior Strategist at Totem
Amelia specialises in establishing cohesive and meaningful messaging for brands across digital media platforms through video. Amelia has lead social video strategies for clients such as BBCW, Telstra and Village Roadshow to name a few.
Additionally, Amelia has co-facilitated the design of the Totem audit product, a comprehensive deep dive into a brand’s existing social video presence, to uncover future opportunities for brands throughout APAC. This spans a broad range of sectors giving her and Totem unparalleled insight into the level of disruption social platforms are presenting to traditional marketing and storytelling across industries.
On behalf of the YouTube team & the Queensland Government
This is a partnership between YouTube, Queensland Government, QUT, Griffith University, QUT Creative Enterprise Australia, TIQ and Screen Queensland. This event is part of Create Queensland, an Advance Queensland partnership.