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Aussie Startup Building Blocks – Navigating your Startup Journey

July 17, 2017 @ 12:00 pm - 1:00 pm

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Building Blocks FINAL

In this panel event, we invite you to join a discussion on the how homegrown startups can prosper in the global market. This will include exploring the pros and cons of travelling to promote your brand and debating whether expanding your startup to an international audience could be detrimental to your business success.

QUT CEA’s Phil Ceulen will be leading the panel discussion with Monica Wulff, co-founder of Startup Muster Ian Mason of Virgin Startups and Brisbane’s very own Darren Tonkin, founder of Storyboard Social. With a vast knowledge of the Australian startup ecosystem, the speakers will talk about their own personal journeys and answer questions on what startups can do to breach the international market.

Come along to gain some inside knowledge on what barriers Australian startups face when trying to build, grow and scale their way globally. This discussion is integral for any startup looking to both expand their business and capture investor interest.

Facilitator: Philippe Ceulen

Phil is passionate about communities and technology. Cambodia was his home for most of his professional life where he was actively building the startup ecosystem and running his co-working space, The 1961. He co-founded the travel tech startup WOW, worked with Airbnb to grow the Cambodian market and has been a volunteer with Techstars for several years. His current focus is data analytics and data science. He now lives in Brisbane where he incorporates all of his startup insights into the growth of our community at QUT Creative Enterprise Australia.
Phil brings a unique and valuable background in supporting international startups from the ground up and is an on-hand-lifesaver when colleagues run aground while dabbling in the digital realms. He has implemented ERP solutions for multiple organisations – because of this he has developed an in-depth understanding of what is required to establish, maintain and leverage data and knowledge management platforms. Phil is the Programs and Engagement for the CEA team. ‘


Speaker:  Monica Wulff, Startup Muster

Monica Wulff co-founded Startup Muster in 2013 after recognising a lack of insight and statistics about the Australian startup ecosystem. Upon graduating from Macquarie University with a Bachelor in Applied Finance and a Bachelor of Economics she joined the Australian Bureau of Statistics. Monica caught the startup bug after visiting a friend at their coworking space and has been actively contributing to the ecosystem ever since. In 2015 Monica left the corporate world to take on the CEO role with Startup Muster full-time.



Speaker:  Ian Mason, Virgin StartUp

London based Ian Mason is Head of Development at Virgin StartUp, with responsibility for enhancing our systems and processes, post-loan support offering and business development.
Outside of VSU, he is founder of an education company, providing physical and digital learning resources to schools. Recently, Ian was appointed Leader of the United Kingdom’s delegation to the Y20 Summit, thus representing the views of young people in the UK to the G20 World Leaders at their annual summit and has subsequently become Chairman of Future Leaders Network, an organisation that seeks and develops business, academic and political leaders of the future.


Speaker: Darren Tonkin, Storyboard Social

Darren’s passion for creative technology in early 2016 when he started building Storyboard. Releasing the first beta in September 2016. In the first month of beta testing Storyboard appeared on the front page of the Apple App Store as part of ‘Apps we Love’ and had thousands of users. Darren and Storyboard were named the winner of Creative Business Cup Australia with Storyboard and travelled to Denmark to represent Australia in the international competition.
Darren stayed in Europe and launched Storyboard internationally as well as releasing the android version. Having successfully launched internationally, Darren has experience in international expansion and marketing campaigns.


July 17, 2017
12:00 pm - 1:00 pm
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QUT Creative Enterprise Australia
07 3337 7801


The Glasshouse
Z2 Block, Level 4, Corner Kelvin Grove Road and Musk Avenue, Kelvin Grove
Brisbane, Queensland 4059 Australia
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(07) 3337 7801