“Technology should be ubiquitous and invisible. You should only be aware of technology when it isn’t a great application, a good execution, or if it fails you altogether,” says Adative director Adam Capelin.

Founded in 2012, Adative is an industrial design product consultancy that specializes in electronic products, wearable technology, and ruggedised hardware builds for challenging applications.

Recently, Adative has collaborated with brands including Oakley, Smith Optics, Scott, Uvex and Alpina to develop augmented reality eyewear for sports applications.

Some of the products that have been commercially launched by Adative include ski goggles and cycling sunglasses that provide performance metrics and contextually relevant information to the wearer.

“We have acquired unique application knowledge for how to build discrete consumer heads-up display systems.”

Adam emphasizes using technology that has a real utility for the application.

“It sounds rhetorical, but wearable technology must be wearable. Product design must be user-centric and not technology-driven. Technology needs to solve actual problems rather than be a solution looking for a problem,” says Adam.

“I believe our current smartphones will become less visible and more humanised with voice and gesture recognition, and may provide many augmented reality inputs and experiences. This content could be delivered by a ‘smart’ contact lens that provides direct-to-eye information,” Adam said, describing his vision for the future of wearable technology.

Adative moved their office to CEA’s coworking space, The Coterie, in July 2016.

“I was looking for a new coworking space in Brisbane. I felt like I had a set criteria for what I wanted in a co-working space – not just a shared roof over my head and shared internet,” says Adam.

“I was looking for something that focused on community. QUT’s CEA supports creative businesses to be successful, and facilitates many opportunities and introductions through their networks.”

“CEA members are made up of people and businesses that are on similar journeys. They’re creatives, but they’re also looking to commercialise that creativity.”

“And while members come from different disciplines and are working on different projects, they’re encountering some of the same business challenges that the CEA community can help support.”