NEON IS THE NEW BLACK
“My style is both classic and minimalistic. To me, a good design, is one where there is nothing left to take away,” says founder of 812, Lindsay Tucker.
Named after a Pantone Neon colour, 812 is a branding and design bureau tailored for small and medium-sized enterprises.
After 17 years of freelance graphic designing, and raising two kids, Lindsay felt that 2016 was the right time to take a leap of faith and set up her own company.
When asked how and why she knew she was ready for such a change, Lindsay reflects, “I needed to get back to work, but I didn’t want to go back to working as a freelancer. I wanted to be more hands-on and work directly with clients, so I decided to give birth to a third child.”
Lindsay is determined to offer clients a unique and personal service that larger companies cannot offer.
“My goal is to help businesses feel more comfortable entrusting their ‘baby’ in the hands of a creative,” says Lindsay.
“It comes down to education, and taking clients through the process step by step so that they know you value them and their company. I’m finding that this is also helping the clients identify their niche.”
Lindsay decided to work and base her company out of The Coterie, Creative Enterprise Australia’s (CEA) co-working space.
“It’s one the best decisions I’ve ever made. You don’t realise what you miss out on working from home. I’m more productive and my business is growing.”
Lindsay says that CEA has played a crucial role in her business development, “Whatever talk is on or guest is visiting, there is always something you can learn. You also learn a lot from the constant interaction with other businesses and creatives.”
“In fact, Chris Burry, a recent guest speaker from San Francisco changed how I approach my client work. I now ensure that I identify and understand what problem the client has with their consumers. This helps me better understand their audience.”
Lindsay is focused on the future and building her existing client base. No matter what the future holds, she is content and happy to be doing what she loves.
“I’m a big fan of co-working and I would recommend CEA to anyone. It’s given me a new lease of life.”