CEA backed creative tech startup TrademarkVision goes global following US acquisition

Boston-based Clarivate Analytics acquires TrademarkVision

QUT Creative Enterprise Australia (CEA) is pleased to announce Brisbane-based startup and artificial intelligence and image recognition technology company TrademarkVision has signalled its ambitions for international expansion following its acquisition by Clarivate Analytics, based in Boston.

TrademarkVision was the first early-stage investment for CEA’s Startup Fund, Australia’s only dedicated investment fund specialising in accelerating the growth of creative tech companies, and helped lead the company’s first seed investment in a 2014 round, together with angel investor network Scale Investors and venture capital firm Right Click Capital.

The deal comes after a year-long partnership between TrademarkVision and Clarivate Analytics subsidiary CompuMark, a trademark clearance and protection leader.

Following the acquisition, TrademarkVision CEO and founder Sandra Mau will remain with the company, along with COO Cameron Mitchell and their team of 30+ professionals based in Brisbane, Australia, and Pittsburgh and San Francisco. CEA played an active role as a member of the TrademarkVision Board, and supporting the company’s headquarters at CEA’s incubator in Brisbane.

Commenting on the announcement, Mark Gustowski, CEO of QUT CEA, said: “The TrademarkVision acquisition reaffirms CEA’s strong commitment to supporting our startups and Queensland businesses as they look to expand internationally.”

“As an early stage investor in TrademarkVision, we believe the acquisition today is a real validation of our local startup ecosystem as well as the burgeoning prospects of an innovative company like TrademarkVision in shaping the future of intellectual property through its original work with patent offices, entrepreneurs and leading creators worldwide.”

Currently, 40 per cent of trademarks filed contain images. However, trademark professionals rely on building complex queries with keywords and image codes to research image-based trademarks on their own. TrademarkVision revolutionised the trademark research space when it released the world’s first visual search for trademarks in 2013.

TrademarkVision’s AI-powered image recognition software applies the principles of facial recognition software to visually search artwork, images and even 3D design patents, to determine whether a proposed trademark logo is acceptable or if it infringes on an existing trademark.

Cameron Mitchell, COO of TrademarkVision said “We’re thankful and grateful for the support from the CEA team and the CEA Startup Fund. Through their support, we’re able to represent Brisbane, Queensland and Australia to the rest of the world by showcasing the innovation and talent we have nurtured at Trademarkision. We look forward to expanding our global footprint and ensuring that we can make a difference to the next generation of trademark professionals.”

Mr Gustowski added that TrademarkVision was a fantastic example of a local Australian growth story helping provide a platform for aspiring entrepreneurs to protect their original content and ensure their designs have not already been created and trademarked.

“Seeing the success of TrademarkVision is a testament to the fantastic team led by Sandra and Cameron. They have shown how Australian technology coupled with first-class leadership can be world leading in areas like artificial intelligence and creative-tech,” Mr Gustowski said.

“We are incredibly proud to have been an early investor in the company and are excited about the future applications for the technology globally.”

 

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