Kusaga: Australia’s top eco activ-ists

The average cotton T-shirt takes about 2700 litres of water to produce (some 38 bathtubs full). But one Australian brand is on a mission to change that – having already managed to get the water required in production of its wears down to less than 1% of that number, as well as eliminating harmful chemicals and pesticides from the process as well.

Graham Ross is the founder of Kusaga Athletic – an Australian eco activewear brand. His curiosity towards sustainable fashion was sparked one day when he was going through the countless number of free T-shirts he had accumulated from running marathons around the world. He wanted to know the impact these T-shirts had had on the planet and with a bit of investigating (checking shirt labels, searching for the fabrics, what they’re made from and the production process), he found out.

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